
What happens when you step into pure darkness—no light, no distractions, no escape?
In this powerful conversation of Thee Ultimate Love Letter podcast, we speak with Matthew Stafford about his raw, transformative experience of dark retreat—a sacred practice of spending multiple days submerged in total darkness.
Matthew Shares how without external noise, the only thing left was the voice of his own mind, growing louder, more uncomfortable and eventually creating illusions in hopes of him giving up and releasing the discomfort.
Day turned into eternity.
The mind played tricks, begging him to quit. When thoughts were mastered, the body created pain to keep him trapped.
But through surrender, presence, and stillness—freedom emerged.
This episode is an invitation to consider what lives beneath the surface of your thoughts, your comfort, and your identity. The dark retreat isn’t just about being without light–it’s about being without illusion.
If you’re ready to explore the darkness— listen here!
About our guest: Matthew Stafford is the managing partner of Build Grow Scale and an equity owner in several e-commerce brands. With over 30 years of entrepreneurial experience, he has mentored thousands of store owners and helped hundreds of e-commerce brands scale beyond $10 million.
Beyond strategy and growth, Matthew is known for guiding business owners to unlock deeper mindset shifts—helping them clear blocks and access the clarity needed to scale with purpose. He is also a sought-after motivational speaker and business mentor.
Reach, Matthew:
- https://buildgrowscale.com/book-a-call
- https://x.com/BuildGrowScale
- https://www.youtube.com/buildgrowscale
- https://www.facebook.com/matthewjacobstafford
- https://www.linkedin.com/in/matthewstafforddotcom

Here are other recent Convos intended to inspire you as you journey towards greatness!
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Thee Ultimate Love Letter has official merch!
Check out the collection on: https://worldtreasure.shop/
While you’re there, explore our World Treasure Collection—an exclusive selection of beautifully curated treasures I personally gathered during my travels around the world.
I own one of every item in this collection, making it a shared experience.

Wanna impact Thee world further with me?
We have a brand new beautiful partnership with 4Ocean to help with the removal of plastic from our oceans, rivers and coastlines. Every item purchased removes at least 5 lbs. of plastic.
Thee smallest waves often lead to Thee greatest impacts!
The link below contains a special discount code as a “Thank you” in advance for doing your part to helping build a cleaner world for marine life and ourselves.
Have you heard…I’ve released a FREE eBook!
Download your copy today and get going living the life of your Dreams! I’ll see you at the Top!
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Until next time, love yourself and love others,
Jo.